a counter-cultural PR agency with 20 years of international public & private sector experience

Bold, results-driven, pushing boundaries. Let's see what may:be.

we have pioneered PR success with prominent global brands including:

Harnessing an international team of communications experts across Europe, the Middle East, the USA, and Australia, may:be custom-builds global teams for every PR project.

What do our clients have to say?

Alexander Brown

Global Communications Group

Committed, resourceful and reliable, Katie and the team at may:be demonstrate outstanding strategic thinking, professionalism, and maturity, as well as diligence and aptitude for all aspects of their work. Working to exceed rather than meet expectations, may:be ensures solutions that add demonstrable value. Katie and may:be are to be commended for their stellar project management skills.

Anne Savage

CEO

may:be agency are experts in helping nonprofits globally tell their stories through effective PR that truly cuts through. Katie and the team’s ability to deeply understand PCFA’s messaging and strategy, and how to communicate that to our varied audiences across a range of projects, is impressive and truly unique. may:be work closely with us on projects that increase awareness and support, and raise vital funds for our crucial work.  

Adi Mannor-Kiraly

Chief of Communications & Branding

may:be’s strategic PR advice was invaluable to Rivulis. Katie and the team provided international analysis and expertise that guided us on approaching the global media landscape, developing confidence in sharing our brand story and unparalleled counsel in understanding international PR and its effectiveness to help us reach our goals. We highly recommend may:be to other private sector companies looking to upscale their PR globally.  

Asset Ogilvy Public Relations

Europe Team

Working as an International PR Specialist with Asset Ogilvy Public Relations, may:be showed significant leadership within a key team managing a four-month international public relations campaign. Not only was their leadership and advice regarding international public relations impressive – their content knowledge across industries and subject matters relevant to our company was of the highest standard. 

Pavel Bulowski

CPO

Katie and the team at may:be were instrumental in raising our profile and securing regular international PR for Meiro and our nonprofit project She Loves Data, on a variety of topics, across a variety of angles and channels, securing top-tier targeted media placement throughout Asia and Australia.  

UICC

Global Team

Katie came highly recommended to us. For our project, may:be reached out to a range of stakeholders in both Asia and Latin America to augment the content of target case studies and really bring them to life. We were impressed at how very quickly the team got to the essence of what we were trying to communicate and helped us present it in a meaningful way for our different audiences.  

Cancer Council

Australia Team

Katie led a dedicated team to champion the Cancer Council’s media and public relations activities, advancing cancer control through the application of marketing and communications excellence to broaden our reach and enhance our appeal to the Australian community. Katie’s leadership has also contributed to the development of a comprehensive communications matrix underpinned by innovative approaches to engagement across all media channels. 

Save A Child's Heart

Australia Team

Working with Katie and her team was an absolute pleasure. Their attention to detail and project management skills were excellent. They have an extensive network within the media industry which increased our reach nationally within a short time frame.   

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Our 5-Step Key Success Factor Framework

We published the first thesis in the world defining five key success factors for nonprofit PR globally.
Our approach to all PR follows our proven framework:

1. Use of Personal Stories

Bringing the human angle to your stories: showcasing how your organization impacts people personally

2. Multi-Platform Strategy

Ensuring year-round PR spans multiple platforms: profiles, op-eds, newsletters, magazines, articles, social & traditional media, reports, videos & podcasts

3. PR Connected with Corporate Strategy

Intertwining our PR plan with your organization’s overall strategy at the highest levels: aligning to your vision, mission, goals & priorities

4. Use of
Research

Maximizing the use of owned and industry research as a leading angle in PR approaches

5. Focus on Collaboration

Facilitating collaboration with relevant stakeholders in your industry & region: co-authoring content and amplifying messaging

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1. Use of Personal Stories

Bringing the human angle to your stories: showcasing how your organization impacts people personally

2. Multi-Platform Strategy

Ensuring year-round PR spans multiple platforms: profiles, op-eds, newsletters, magazines, articles, social & traditional media, reports, videos & podcasts

3. PR Connected with Corporate Strategy

Intertwining our PR plan with your organization’s overall strategy at the highest levels: aligning to your vision, mission, goals & priorities

4. Use of
Research

Maximizing the use of owned and industry research as a leading angle in PR approaches

5. Focus on Collaboration

Facilitating collaboration with relevant stakeholders in your industry & region: co-authoring content and amplifying messaging

How do we do PR?

We hand-select the most specialized consultants and build unique teams for each brief to deliver on specific client needs. We conceptualize and implement multi-year strategies for a number of organisations.

Our team has a combined 15+ years working directly with the World Economic Forum and at Davos. We make accessible the leading strategies used by the world’s most successful organizations on the global stage – tailoring them exclusively for you.

PR Campaigns

National & International PR Campaigns

Media Releases, Alerts, Organization & Spokesperson Profiles, Interviews, Event Media, News / Trendjacking

Media Campaigns

Thought Leadership, Commentary & Profiling

Opinion Editorials, Feature Articles, Industry Positioning & Commentary

Traditional Communications

Corporate, Digital & Marketing Communications

Brand Journalism, Business Features, Report & Data-Driven Corporate Stories, Speaking Opportunities

Content Creation

Digital Content Creation

Weekly Media Content Calendars, Articles, Videos, Podcasts

Management and Strategy

Media Management & Relations, PR Strategy

Incorporating PR as Strategy across Organizations, Cision Media Monitoring & Tailored Strategic Recommendations

Multistakeholder Audience Engagement

Audience Research & Analysis

Media Reputation Analysis & Management, Audience Monitoring & Profiling

at its core, may:be is counter-cultural PR.

may:be is actually two words: a contraction of “what may be”. It’s bold, definitive and results-driven.

And so are we. We push the boundaries of true possibility in PR, moving the needle from an outdated industry narrative of “maybe it’s possible, maybe we can do it…” to “let’s see what may be.”

A few of our wins...

We're all the power, network and experience of a big agency, made accessible to you.

Strategy

We published the first thesis in the world defining key success factors for nonprofit PR globally

Execution

We doubled one client's media coverage in just 12 months - increasing to more than 8,000 news stories a year

Innovation

We founded the Corporate Affairs approach at the World Economic Forum, advising the world's leading organizations year-round and at Davos

Contacts

We have a worldwide network of media, PR experts, communications strategists & digital content creators built over two decades

Content

We deliver agile PR, adapted to rapidly changing industry trends and integrating social media, video, graphics, text & audio content

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Next

Strategy

We published the first thesis in the world defining key success factors for nonprofit PR globally

Execution

We doubled one client's media coverage in just 12 months - increasing to more than 8,000 news stories a year

Innovation

We founded the Corporate Affairs approach at the World Economic Forum, advising the world's leading organizations year-round and at Davos

Contacts

We have a worldwide network of media, PR experts, communications strategists & digital content creators built over two decades

Content

We deliver agile PR, adapted to rapidly changing industry trends and integrating social media, video, graphics, text & audio content

Click here to meet Katie Clift, the founder of may:be. Contact us through the online form, or via our details below.

Call me maybe

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